Pensole Footwear Design Academy

August 2015

Partnering exclusively with Under Armour, we were tasked with delivering a product presentation for an athlete competing in the 2020 Olympics in Qatar. As the team’s footwear designer, I gathered market research to define problem areas associated with a decathlete competing in an olympic decathlon. The concept evolved through several periods of research and iterations, helping us visualize the consumer's needs and provide solutions through an iconic training shoe.

Our collaboration was well received as we presented this concept directly to Under Armour at the conclusion of the session.